Published: April 2025
For the first time since 2021, the London flatshare market has taken a dramatic turn – available rooms now outnumber those looking for one. According to the latest data from SpareRoom, demand is cooling, and the average rent for a room in London dropped from £1,015 to £993 per month in Q4 2024. This 2% decrease marks the most significant quarterly drop since Q1 2021.
What’s Causing This Shift?
The return to balance is likely due to a mix of seasonal adjustments, a return to normal post-pandemic patterns, and the financial pressure tenants are experiencing amidst rising living costs.
What Does This Mean for Landlords?
Landlords are now competing for fewer tenants, and that means it’s more important than ever to be strategic. If your room is staying vacant longer than expected, it may be time to adjust your rent slightly or improve your listing’s exposure.
Our Advice
- ✔️ Consider reducing the rent by 2–5% to match the current trend.
- ✔️ Ensure your room is listed on major platforms like SpareRoom, Rightmove, and Zoopla.
- ✔️ Use high-quality photos and write a compelling description.
- ✔️ Partner with professionals who understand the market and can generate leads efficiently.
Need Help Renting Your Room?
At Apartment Wharf, our dedicated lettings team can help you rent your property faster. We work with landlords across London and use our corporate accounts on major platforms to maximize exposure and minimize void periods.
→ Discover Our Landlord Services
Predictions for the Coming Months
We expect the market to remain tenant-friendly into mid-2025. If you’re a landlord, acting early and adjusting to current demand trends will give you a competitive advantage. Summer might bring a slight rebound, especially with students and seasonal movers returning, but listings will still need to be compelling and well-priced.
FAQs
How can I rent my room faster in London?
Lowering the rent slightly and advertising on top platforms like SpareRoom, Rightmove, and Zoopla increases visibility and attracts tenants quickly. Apartment Wharf can manage all this for you.
Does Apartment Wharf advertise on major portals?
Yes, we use our corporate accounts on SpareRoom, Rightmove, and Zoopla to ensure your property reaches the widest possible audience.
What services do you offer for landlords?
We offer full management, rent guarantee, room-by-room letting, short lets, and let-only services – all tailored to your needs.
For professional advice or a free consultation, contact our team today. Your property deserves the best visibility and returns.
